DavoDani Microfinance Bank Limited, has announced the unveiling of the bank’s new logo and brand identity to position the bank in proving unparalleled financial services to its customers.
The unveiling ceremony was held at Ikeja in Lagos State.
The Founder and Board Chairman, DavoDani Microfinance Bank Limited, Prince Austine Enajemo-Isire, said, “With this new brand identity of the bank, we are now better positioned to provide unparalleled financial services to all consumers and potential customers of our products who will find no difficulties in pronouncing and identifying with the acronym and new brand.”
He added, “We have sharpened our tools of trade to dominate in the ever-challenging market space and leverage on our core values of integrity, high ethical standards, reliability, resilience and passion for excellence, as a distinguishing features of an exceptional player in Nigeria, among its peers.”
Speaking, the Managing Director and Chief Executive Officer, DavoDani Microfinance Bank, Mr John Ologe, said, “The bank was originally called DavoDani Microfinace Bank, you must agree it is a difficult name to pronounce. Over time, as the bank was getting bigger and much more visible, there was the need for the bank to re-brand and make the name easier for our customers to pronounce.”
He said the new logo and brand identity now showed the acronym ‘DDMFB’.
“We are making it easier for everybody to pronounce and the easier you make your visibility, which is one of the fundamental reasons that informs the change of the logo and the brand name,” he said.
Ologe noted that regardless of the inflationary trend, once a client’s credit structure was strong, it could take care of the loans it was lending.
“We have a very strong credit risk process that all our customers will have to go through with a proper due diligence are conducted on the customers to ensure they have a sufficient cashflow that can pay back the loan,” he said.
The Chairman of National Association, Microfinance Bank, Lagos Chapter, Mr Oni Adenrele, while congratulating the management of the bank, said, “This is a new beginning for the bank. You are moving to a higher level of success and for our association we see it as a good initiative by the bank and we also enjoin the management of the bank to continue because this is a great initiative for the association.”
Source: punch nigeria